Tim Hortons Launches New Bolder, Richer Dark Roast Coffee

Tim Hortons launches new bolder, richer Dark Roast brewed from 100% premium Arabica beans (CNW Group/Tim Hortons)
The launch of the 2021 blend comes after two previous versions that just weren’t strong enough for guests, resulting in the re-re-launch of Tim Hortons Dark Roast

Tim Hortons is proud to begin serving a new and improved Dark Roast, which is brewed fresh from 100 per cent premium Arabica beans for a bolder and richer flavour.

The first Tim Hortons Dark Roast launched in 2014 and the recipe was then adapted to be darker in 2017. This new Dark Roast is a reflection of guest feedback and a desire for an even bolder flavour.

“The amount of work that went into developing this new Dark Roast was really incredible. We actually developed about four dozen variations of the Dark Roast to zero in on the perfect balance of richness and smoothness,” said Kevin West, Head of Coffee Operations.

“We wanted this Dark Roast to taste bold — but not burnt or bitter. It’s incredibly rich with a harmonious blend of complex flavours, subtle notes of chocolate, cedar and even hints of fruit and floral characteristics.”

Like all Tim Hortons coffees, the creation of the Dark Roast started with sourcing some of the best quality coffee beans in the world. Tim Hortons sources its premium 100 per cent Arabica beans primarily from Central and South America, and for Dark Roast it included sourcing beans from Sumatra, Indonesia.

“Guests liked our previous Dark Roasts for their smoothness and flavour, but given the quality of the beans we source, we knew we could — and should — make our new Dark Roast bolder than ever before,” said West.

 “We worked hard on adjusting our roast settings by increasing the time, weight concentration and temperature in the roaster to really dial in the flavour profile we thought guests would love, resulting in an all new complex coffee with a full body that’s richer than any of our previous Dark Roasts.”


  1. So, is this news or a sneaky “advertorial”? I have no problem with advertising on a website: someone has to pay the bills. But a “news” article that is actually just an
    advertisement for a company’s product is just plain deceptive.
    News is news, and advertising is advertising. Keep them apart!


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