Cheerios Changes Iconic O’s Into Happy Heart Shapes For National Heart Health Month

Photo Credit : General Mills Canada (CNW Group/General Mills Canada)

General Mills Canada supports overall health and happiness with limited-edition cereal and Fitbit Inspire 2 giveaway this February

Today, General Mills Canada makes a declaration of love, announcing the return of happy heart shapes to Canada’s favourite Cheerios flavours hitting shelves February 1, 2021. To raise awareness for Heart Health Month, the brand will switch out its iconic “O’s” to limited-edition happy heart shapes. With heart health as a priority, Honey Nut, Multi Grain and Yellow-Box Cheerios (342g – 430g) will also include the brand’s largest Fitbit device sweepstakes giveaway to-date.

Setting realistic and targeted goals is the best way to maintain a healthy, active lifestyle. Alongside regular exercise, quality sleep habits and proper hydration, eating nutritious foods is one of the small steps Canadians can take each day to make their health a priority.

For generations, Cheerios has been part of Canada’s breakfast ritual, providing families with tasty and nutritious cereal options. To help fuel a heart-healthy lifestyle, Cheerios will give customers the chance to enter to win 1 of 5,000 Fitbit Inspire 2TM devices, an easy to use, stylish fitness tracker that helps you build healthy habits.  Plus, winners can enjoy a one-year trial subscription to Fitbit PremiumTM, a paid app that uses your Fitbit data to deliver advanced insights. Entrants who do not win an Inspire 2 can receive a free 90-day trial subscription for Fitbit Premium. 

Consumers can find happy heart shapes across the following flavours: Yellow-Box Cheerios (260g-1kg), Honey Nut Cheerios (292g-1.51kg), Blueberry Cheerios (309g) and Chocolate Cheerios (700g). These limited-edition products will be available nationwide, for the month of February, while supplies last. Show us your happy hearts on Instagram, Facebook and Twitter.



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