The Salvation Army Thrift Store Launches ‘Clutter-Free February’ Campaign To Offset 15% Donation Decline

Clothing and household donations play a pivotal role in strengthening The Salvation Army Thrift Store ability to serve those in need, especially during the winter months. (CNW Group/The Salvation Army Thrift Store – National Recycling Operations)

The Salvation Army Thrift Store gears up for its ‘Clutter-Free February’ campaign, strategically launched to combat the drop in donations experienced during winter months while addressing the increased demand for affordable clothing and household items.

“Donations at this time of year typically drop up to 15% in comparison to the rest of the year,” explains Ted Troughton, Managing Director of The Salvation Army Thrift Store. “This shortfall significantly impacts our ability to provide essential items to individuals and families facing economic hardships, especially as we continue to experience higher demand. That’s why we are relying on our local communities to support our ‘Clutter-Free February’ campaign.”

The campaign aims to inspire Canadians to clear their spaces while making a meaningful impact on local communities. Outside administrative expenses, all funds generated through the sale of donated items go to support vital Salvation Army programs, including foodbanks, shelters for people experiencing homelessness, modern slavery and human trafficking prevention, addictions rehabilitation and emergency disaster services throughout the country.

Studies show that a clutter-free environment can reduce stress, enhance focus, and create a more harmonious living space. Participating in ‘Clutter-Free February’ offers a triple benefit: by donating items you no longer need or use, you not only clear your space but also uplift your spirits and mental health, while making a positive impact in your local community.

“We invite every Canadian household to participate in our Clutter-Free February initiative,” adds Troughton. “Your clothing and household donations play a pivotal role in strengthening our ability to serve those in need during these challenging months.”

To find your nearest Donor Welcome Centre, visit


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