Summer threads aren’t over yet – Schneiders is dropping vintage-style merch for FREE, and Blue Jays fans aren’t going to want to miss it ahead of the postseason. The Toronto Blue Jays™ are having a big year, but it’s the fans who made history this summer.
At Rogers Centre, Blue Jays fans turned the team’s most iconic tradition into a record-breaking moment, smashing not one but two all-time records for Schneiders Loonie Dogs sold, and now Schneiders is celebrating them with limited-edition merch to mark the win and celebrate the fans in true MLB fashion.
On July 22, more than 40,000 fans packed the stands and 84,731 Schneiders Loonie Dogs were sold in a single night, but the record didn’t last long. On August 26, the record was shattered with a home run of 96,633 Loonie dogs sold, proving Blue Jays fans know how to deliver wins, with an unbelievable 96,633 Loonie Dogs. Officially claiming the title of Loonie Dog World Champions of summer 2025.
The drop is happening for one night only, Tuesday, September 23, at Rogers Centre, during the final Loonie Dog Night before the postseason, at section 108 on the main level concourse (beside The Catch Bar). But doesn’t a three-peat sound even better? Schneiders is rallying fans to hit 100,000 Loonie Dogs for one last record-breaking night on Tuesday, September 23!
