Bummer Summer? Over Half Of Canadians Don’t See Joy In A Staycation


Hipcamp, the world’s largest provider of outdoor stays, is on a mission to save summer and get Canadians back into the great outdoors. As part of this week’s Canadian launch the company surveyed 1,000 Canadians to create a clear  picture of camping opportunities and attitudes from coast to coast.

Key findings of the survey:

  • Canadians may be compromising joy this summer – Nervous Canadians believe that a staycation (42%) is the most realistic vacation plan this summer, but 51.5% admit that they don’t think a staycation can ‘bring them joy’ this summer.
  • Canadians (really) need a vacation – A significant number of Canadians (18.6%) say they haven’t had a ‘legit’ vacation for at least two years. Even more distressing, 18.5% say they can’t even remember the last time they had a vacation.
  • Women are counting on camping – Over half of Canadian women (54.8%) think camping or glamping is the most realistic vacation plan this summer; however, only 32.1% of women say they’ve already booked a camping or glamping vacation. By contrast, 67.9% of men say that they have already booked camping or glamping for a vacation this summer.

Additional findings:

  • Isn’t it romantic (to camp) – Nearly a third (30.6%) of Canadians would most like to go camping with their romantic partners, while 12.8% would like to camp with their dog or cat.
  • It might be even more romantic to camp with Shania Twain – Asked who they’d most like to wake up next to in a tent, 35.8% of Canadians said Shania Twain, followed by Sandra Oh (12.7%), Celine Dion (12.3%), Justin Trudeau (12.1%) and Justin Bieber (10.0%). Dan Levy (9.0%) and Drake (8.0%) rounded out the bottom two choices.
  • Canadian men want to camp to ‘get away from it all’ (meaning their family) – A lot more Canadian men (60%) said they would go camping ‘to escape their kids’ vs. only 40% of women.
    • Fully 63.6% of men said they want to escape their parents, and 57% want to escape their siblings.


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