Three intense flavours. One satisfying crunch. A whole new way to experience Doritos® chips.
- Doritos Roll’d™ rolled tortilla chips is a new brand launch featuring a distinctive rolled chip format, designed for an even more intense snacking experience, launching exclusively in Canada.
- Three flavours are launching: Nachos Supreme, Fiery Lime and Dill Pickle Blast.
- The distinctive rolled shape pairs bold flavour, amplified crunch and satisfying texture in every bite; available at major retailers nationwide.
The Doritos brand is turning the traditional tortilla chip on its side, and rolling it up, with the launch of Doritos Roll’d™ tortilla chips, featuring a distinctive rolled format available exclusively in Canada.
Designed to deliver an even more intense snacking experience, Doritos Roll’d chips pairs bold flavour, amplified crunch and a distinctive rolled shape that brings texture and taste together in every bite.
And because intensity is about more than heat, Doritos Roll’d chips are launching in three new flavours, each bringing something different to the snack aisle:
- Nachos Supreme: Dig into the flavours of layered nachos, loaded with melted cheddar, zesty tomato and a hint of jalapeño
- Fiery Lime: Taste the heat of blazing chili fire colliding with extreme lime for a bold hit of heat and citrus.
- Dill Pickle Blast: Experience a burst of dill, bold tang and that just-opened pickle jar punch.
Whether snackers reach for cheesy, spicy or tangy, all three flavours combine intense flavour with the distinctive rolled format and satisfying crunch Doritos fans know and love.
“Doritos has always delivered bold flavour and unexpected experiences, and Doritos Roll’d brings that spirit to life with a distinctive rolled format and added intensity” said Shirley Mukerjea, Chief Marketing Officer, PepsiCo Canada. “Younger Canadians are looking for snacks that engage more than taste alone, so we brought together flavour, texture, crunch and visual appeal in one memorable bite, and we’re incredibly excited for Canadians to try it.”
PepsiCo Canada’s research found that Gen Z is looking beyond flavour alone, seeking products and experiences that engage multiple senses and help express their personalities. Doritos Roll’d chips reponds to that appetite for discovery with a product that feels bold, playful and easy to understand; the Doritos brand experience fans know, in a rolled chip.
Throughout the launch, Canadians can also expect social content, creator moments and unexpected experiences that bring the bold personality of Doritos Roll’d chips beyond the snack aisle.
Doritos Roll’d rolled tortilla chips will be available beginning in August 2026, at major retailers nationwide.
*This Article Is Sponsored By The Advertiser
