Swiss Chalet, Canada’s iconic full-service family restaurant, announced the launch of its #hotchickensummer campaign featuring their new limited time Nashville Hot-inspired menu items.
“We are extremely excited about celebrating #hotchickensummer, featuring our Nashville Hot lineup, across Canada with our guests. We’re serving great quality food that packs a flavourful and delicious punch,” says Laurie Allison-Jones, VP of Marketing. “#hotchickensummer is all about living your best life, enjoying the summertime and doing what makes you happy. We want guests to live their best life with Swiss Chalet this summer!”
#hotchickensummer will showcase the full lineup of new menu items including Swiss Chalet’s Nashville Hot Crispy Chicken Sandwich and Chicken Tenders, made from 100% Canadian chicken and tossed in a delicious Nashville Hot glaze. They are also offering their hand-breaded crispy chicken 8 and 12-piece wing dinners tossed in the new Nashville Hot glaze, on a slice of white Texas toast, topped with bread and butter pickles, and served with coleslaw. Also new to the menu is Swiss Chalet’s Nashville Hot Crispy Chicken Ice Cream Sandwich featuring Canadian chicken breast tossed in the new Nashville Hot glaze, on a toasted bun and topped with a scoop of vanilla ice cream that is drizzled with honey. This menu item is only available in the dining room. Guests are encouraged to visit their nearest location to try it while supplies last!
This campaign platform brings together the infamous chicken expertise of Swiss Chalet with a popular flavour profile. This fusion is one step forward in the overall evolution of the iconic brand. The launch will be supported through a dynamic integrated campaign including a new TV spot, exciting social and digital media, direct mailers and more! “We send a special thank you to our agency partners, Reveal Content and The Mint Agency, who helped bring the campaign to life,” shares Laurie Allison-Jones.
Check out Swiss Chalet’s Nashville Hot lineup today through to August 7 and enjoy your #hotchickensummer.
