Spring has officially sprung, signalling the annual start to the time-honoured tradition of spring cleaning for many households across Canada. A recent Ipsos survey found that 59% of Canadians engage in spring cleaning every year, of which as many as one in four (26%) are doing so more vigorously, in response to the pandemic.
The survey, which was commissioned by Libman®, the 126-year-old family-owned business which manufactures a wide variety of household cleaning tools also found that being home more often (25%) and concerns related to the COVID-19 virus entering the home (18%) top the list as the most commonly cited reasons for spring cleaning more vigorously compared to pre-pandemic times.
With virtually all (94%) Canadians who engage in spring cleaning saying they feel a strong sense of accomplishment after the annual endeavour has been completed and nearly 9 in 10 (89%) feeling it’s important to spring clean each year, finding the time to do so concerns 39% of those surveyed as does having the right household cleaning tools at-hand to get the to-do list done (38%).
“Spring cleaning is traditionally a time when Canadians tackle the larger tasks around the house that we don’t typically get to on a regular basis – it’s that quintessential fresh start so many of us are yearning for right now,” says Greg Allen, Libman’s Canadian Director of Sales. “Interestingly enough, in this survey we found that spring cleaning conjures up the full gamut of emotions – both positive (69%) and negative (50%), for those who engage in it.”
Most notably, nearly two in five (37%) indicate that spring cleaning makes them feel comfortable, three in ten (29%) feel confident, one in four (25%) feel inspired and one in five (21%) are eager to begin. Conversely, one quarter admit that spring cleaning overwhelms them, two in ten (20%) are stressed by the mere thought of it and seventeen percent (17%) are anxious.
“Clearly, emotions run high on the topic,” remarks Allen. “But what we continue to recognize is that having the right household cleaning tools is a significant helping hand in not only getting started but, also, to completing spring cleaning efficiently, effectively and confidently so that enthusiastic and reluctant spring cleaners alike can relax and enjoy the place they call home sooner and with greater comfort and ease.”
Other survey highlights include:
- Clean home = clear mind: 92% of those surveyed claim to feel more relaxed when they have a clean home. 90% believe having a clean home is important for mental health with their physical health (89%) right behind.
- Windows are a pain point: When asked which spring cleaning task they would offload to someone else if they could, the highest proportion by far (27%) cites washing windows inside and out followed by thoroughly cleaning the bathroom – including scrubbing grout and tiles (15%) – and scrubbing large kitchen appliances inside and out (13%). Washing windows inside and out also ranks as the most challenging spring cleaning task (46% rank 1/2/3 out of 10) with scrubbing large kitchen appliances inside and out (44%) and thoroughly cleaning the bathroom – including scrubbing grout and tiles (42%) – not far behind.
- Bathrooms reign supreme: Cleaning the bathroom – including scrubbing grout and tiles – ranks as the highest spring cleaning priority (48% 1/2/3 out of 10) followed by decluttering (40%), sweeping all floors (36%), scrubbing large kitchen appliances inside and out (32%), mopping floors (31%) and washing windows inside and out (30%).
- Wipe out: Spring cleaning tasks such as dusting and polishing furniture ranks lowest on the list of spring cleaning priorities (15%) followed by dusting ceiling fans, light fixtures and high surfaces (21%), wiping down baseboards, walls, windowsills, doors and door handles (23%) and emptying and washing kitchen cupboards and drawers inside and out (24%).
- Gender reveal: Women are more likely than men to view most spring cleaning tasks as being important them. As well, women are more likely than men to express concerns about finding time to do a proper spring cleaning of their home. Men are more likely than women to view sweeping and mopping floors as representing a great challenge but are less likely to feel this way about wiping down baseboards, walls, windowsills, doors and door handles.
- Sustainable solutions: 42% think using washable/reusable household cleaning tools is important, with 37% expressing concern about the environmental impact of single-use household cleaning tools and 33% saying it is important to pay more for household cleaning tools that are reusable, washable and environmentally minded.
- Generation gap: Gen Xers and Boomers are more likely to think having a clean home is important to their physical health while Gen Z and Millennials are more likely to view spring cleaning as being a waste of time. Boomers, who are among the most likely to indicate that feeling a sense of accomplishment once spring cleaning is completed is important, are also among the most likely to prioritize washing windows as a spring cleaning task. When asked if there was one spring cleaning task they could offload, Boomers are more likely to mention washing windows and Gen Z is among the most likely to say they would offload mopping floors.
SOURCE Libman
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