The new Breakfast Wrap is perfect for breakfast on-the-go, paired with Wendy’s Homestyle French Toast Sticks and Wendy’s refreshing Iced Coffee prepared with cane syrup and cream to be extra rich and super-smooth.

WHERE & WHEN: While Wendy’s kept the newest menu innovation under wraps, you can now order the Breakfast Wrap during breakfast hours at participating Wendy’s restaurants across Canada.

WHY: Wendy’s is keeping it fresh for fans with menu innovation from its Egg BLT to the new Breakfast Wrap, filled with your favourite breakfast items in every bite. Choose a better breakfast at Wendy’s, now with even more options to start your morning.

HOW TO GET YOUR WENDY’S BREAKFAST: Order the full Wendy’s breakfast lineup through the Wendy’s mobile app, in-restaurant or delivered through Uber Eats, DoorDash or SkipTheDishes.

Don’t forget to earn Wendy’s Rewards on your next order to earn FREE Wendy’s favourites by signing up in the Wendy’s app, available in the App Store or on Google Play.

To browse the menu or find a restaurant nearby, visit order.wendys.com/location.

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“When we launched breakfast in Canada last year, we made a promise to deliver a breakfast worth waking up for,” said Liz Geraghty, Chief Marketing Officer, International, The Wendy’s Company. “Our Homestyle French Toast Sticks continue to deliver on our commitment with a hint of nostalgia and a whole lot of flavour as the first addition to our breakfast lineup since launch.”

Canadians, let the dipping, dunking and drizzling commence. As the first sweet breakfast menu addition, each bite of Homestyle French Toast Sticks delivers a mouthful of flavour with the perfect balance of a soft, custardy interior and crisp, golden-brown crust with tasty notes of vanilla, complimented with a new syrup dip.

Breakfast lovers can toast to a brighter year of better breakfast by ordering the all-new Homestyle French Toast Sticks as a 4 or 6-piece menu item. Kids can also enjoy a 3-piece combo, which pairs perfectly with Apple Bites or the fan favourite Seasoned Potatoes and a beverage. A flavourful way to sweeten up any morning routine.

“We are always working to bring flavour innovation to the table with high-quality, craveable menu items,” said Hayley Kianoff, Manager, International Culinary Innovation, The Wendy’s Company. “We are thrilled to not only expand our morning menu, but sweeten up breakfast with our new Homestyle French Toast Sticks.”

Wendy’s has maintained strong momentum in Canada over the past few years, and with the launch of breakfast in May 2022, gaining market share and hitting record sales with menu items like the Breakfast Baconator™, hot and crispy Seasoned Potatoes and Frosty-ccino™.

To dip, drizzle or dunk the new Homestyle French Toast Sticks, place an order through the Wendy’s mobile app, order in-restaurant at your closest Wendy’s, or get it delivered using providers during breakfast hours.

Start earning Wendy’s Rewards on your next order by signing up for our loyalty program in the Wendy’s app, available in the App Store or on Google Play. That’s right, eat, earn, eat for free. It’s that easy.

To browse the menu or find a restaurant nearby, visit order.wendys.com/location.

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How are rewards earned? At any time of the day, Wendy’s customers will earn 10 points for every $1 spent on food and drinks*. It’s that easy!

“Wendy’s has the best fans, and we are excited to reward them by bringing the Wendy’s loyalty program to Canada,” said Liz Geraghty, Chief Marketing Officer, International, The Wendy’s Company. “Who wouldn’t want to be rewarded for enjoying Wendy’s favourites like the Frosty®, Jr. Bacon Cheeseburger, and Breakfast Baconator™?”

Wendy’s continues to make it easy for customers to order freshly prepared, craveable food via its mobile app, with deals and offers at their fingertips. Simply make a purchase at Wendy’s to earn points and keep track of them in the Wendy’s mobile app. For orders placed at the counter or in the drive-thru, customers will scan their in-app QR code to secure their Rewards points. Points can be redeemed on mobile and in-restaurant orders via the Rewards Store in the Wendy’s app.

Wendy’s has maintained strong momentum in Canada over the past few years, and with the launch of Breakfast in May 2022, gaining market share and hitting record sales with menu items like the Breakfast Baconator, hot and crispy Seasoned Potatoes and Frosty-ccino™. The brand is also continuing to invest in its digital business to provide even more ways to access Wendy’s. This growth and innovation are supported by Wendy’s continued points of difference: sourcing craveable, high-quality Canadian ingredients such as the fresh, never frozen Canadian beef used in our square hamburgers; continually investing in menu innovation and quality with Hot & Crispy fries and Canadian greenhouse grown lettuce and tomatoes; improving packaging sustainability; and investing in its delivery and digital business to reach more customers, more often.

Sign up today via Wendy’s mobile app, available for download in the App Store and on Google Play. Earn points on Wendy’s menu items and eat for free.

To browse the menu or find a restaurant nearby, visit order.wendys.com/location.

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“Following our wildly popular Pringles Wendy’s Baconator^® chips launched earlier this year, our masters of flavour have captured the unique, fiery spice blend of another Wendy’s classic,” says Christine Jakovcic, Vice President Marketing & Nutrition, Kellogg Canada Inc. “Pringles has managed to pack an entire chicken sandwich into a single chip. We invite everyone to do away with mindless munching and enjoy a moment of ingenious fun instead with this insanely accurate creation. Wendy’s Spicy Chicken fans will be amazed.”

Keeping “A-Breast” of a Fast-Food Phenomenon 

Beloved by Canadians, Wendy’s spicy chicken sandwich is an iconic menu item that sparked a pop culture phenomenon. The world-famous Wendy’s version has become a fan favourite thanks to its juicy, all-white-meat chicken breast marinated and breaded in Wendy’s unique, fiery blend of peppers and spices to deliver more flavour inside and out. And it’s all cooled down with crisp lettuce, tomato, and mayo.

The Pringles team has cleverly combined these complex taste sensations for an out-of-this-world snack experience. It all starts when you pop the top of the can to reveal aromatics of fried chicken. Your eyes immediately notice the subtle orange hue of the chip with specks of black pepper, reminiscent of the breading on Wendy’s Spicy Chicken patty. The light and airy texture of the Pringles chip delivers surprising layers of flavour that start with notes of juicy, fried chicken. This is followed by a medley of zesty spices such as black pepper, chili, and paprika, providing a heat that gradually builds in intensity. Pringles delivers this insanely flavourful taste sensation in every chip. Every bite. Every time. Anywhere.

“Pringles is breaking the chip mold, again!” says Liz Geraghty, Wendy’s International Chief Marketing Officer. “These masters of mimicry have created a unique flavour experience for the legions of Wendy’s Spicy Chicken lovers across Canada, who can now continue to enjoy Wendy’s great tasting food beyond the restaurant experience. Both crave-able and delicious, this collaboration is a match made in flavour heaven.”

A Mash-Up of Ingenious Fun and Flavour

Pringles is unique with its out-of-the-ordinary tastes, pop-top can, and iconic chip shape, and this is just another original example of how Pringles is feeding the curiosity of snack lovers across Canada. Discover for yourself how Pringles is injecting ingenious fun into the everyday with the Pringles x Wendy’s Spicy Chicken mash-up, now available in grocery stores across Canada for a limited time. Click here to find a retailer near you.

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