Tim Hortons Camp Day has raised $287.7 million in its history, which has supported sending nearly 350,000 underserved youth to experience the Tims Camps multi-year development program that builds confidence, resiliency, and other critical skills.

“Once again, Tims guests and restaurant owners came together in a big way for Camp Day,” says Axel Schwan, President of Tim Hortons. “Every hot and iced coffee purchased on July 15 is a direct investment in a young person’s future, and I’m proud of what our communities accomplished together this year.”

Every year on Camp Day, Tim Hortons restaurant owners donate 100 per cent of the proceeds from hot and iced coffee sales to Tim Hortons Foundation Camps and raise additional funds through Camp Day bracelets, Camp Day donuts, Donation Badges, and other unique fundraising initiatives developed by local Tims restaurant owners and their team members.

“Camp Day is a powerful reminder of what can happen when communities come together with a shared belief in creating brighter futures for youth. This year’s results are about much more than dollars raised,” says Caroline Barham, President of the Tim Hortons Foundation Camps board, and a Tims restaurant owner. “They represent thousands of acts of kindness and a commitment to supporting young people as they develop the confidence, independence, and skills that will serve them throughout their lives. Thank you to everyone who played a role in making Camp Day 2026 such a meaningful success.”

For more information on how to support Tims Camps throughout the year visit www.timscamps.com.

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Camp Day is returning on July 15 at Tim Hortons restaurants across Canada and the United States with 100 per cent of all hot coffee and iced coffee sales donated to Tim Hortons Foundation Camps!

“For nearly four decades, Camp Day has been a powerful reminder of what the Tim Hortons community can accomplish together. Every hot and iced coffee sold on July 15 goes directly toward helping youth from underserved communities discover their full potential – and last year, that led to an incredible $13 million raised,” said Axel Schwan, President of Tim Hortons.

“I want to thank our incredible restaurant owners, their members, and guests for their generosity year after year, and I encourage everyone to join us on Camp Day to help make a difference in the lives of young people who deserve every opportunity to succeed.”

The first Camp Day was held in 1987 by 58 restaurant owners in Atlantic Canada who donated 24 hours of sales to build the Tim Horton Children’s Camp in Tatamagouche, Nova Scotia, which opened the following year. The initiative expanded to all Tim Hortons restaurants across Canada in 1991.

The Foundation has supported nearly 350,000 underserved youth throughout its history through sending kids to Tims Camps – which is now a multi-year development program that promotes confidence, resiliency, and other critical skills – and through the Tims Classrooms Program which launched in 2024 and brings a youth leadership and social emotional learning (SEL) program to schools across the country.

“Camp Day is a powerful reminder of what makes the Tim Hortons community so special. Each year, restaurant owners, team members, and guests come together to create opportunities for youth who need them most. Every coffee purchased on Camp Day helps young people build confidence, develop new skills, and discover what’s possible for their future. It’s inspiring to see how small acts of generosity can lead to extraordinary outcomes,” said Caroline Barham, Tims Restaurant Owner and President, Tim Hortons Foundation Camps.

Ways to support Tims Camps on Camp Day:

• 100 per cent of the proceeds from all hot and iced coffee sales are donated to Tim Hortons Foundation Camps. It’s a great day to upsize your order and treat your family and friends to a coffee or two!
• Order a Tim Hortons Take 12 to share. A Tim Hortons Take 12 includes 12 small coffees along with cups, dairy and sweeteners. Guests can also fill out a pre-order form in advance to pick up on Camp Day or through the Tims catering platform.
• In advance of Camp Day, participating restaurant guests in Canada can purchase a Camp Day donut for $2, a Donation Badge for $2, or Camp Day bracelets for $3, with net proceeds supporting Tims Camps.
• Guests can support Tims Camps all year long by rounding up in the Tim Hortons mobile app. To round up your order to the nearest 10 cents, open your Tims app, tap on Community or Give, and toggle on Round Up. You can also ask a Tim Hortons team member to round up your order to the nearest dollar.
• Make a one-time or monthly donation online any time at www.timscamps.com.

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Barrie community members showed up once again for Smile Cookie week, helping drive this year’s fundraising total forward one cookie, one smile, and one act of generosity at a time.

Barrie’s Tim Hortons Smile Cookie campaign raised an astounding $210,443.96 in support of RVH and Hospice Simcoe – Seasons Centre, helping fund compassionate care for local families at every stage of life.

At just $2 each, that total represents more than 100,000 Smile Cookies baked, decorated, sold, and shared—a remarkable show of community support powered by thousands of small acts of kindness.

“Our community consistently shows up for Smile Cookie week in the most incredible way,” said Mary-Anne Frith, Chair of RVH Foundation’s Board of Directors and the Keep Life Wild Campaign. “Every cookie purchased is a reminder of what’s possible when people rally around local care. We’re grateful to every person who bought a cookie and every Tim Hortons team member who helped make this campaign possible.”

Funds raised through this year’s campaign will support the future expansion of RVH’s Maternal Child Program, helping ensure local families can access exceptional care close to home right from day one.

Proceeds will also support Hospice Simcoe’s compassionate end-of-life care, grief support, and community programs for individuals and families navigating some of life’s most difficult moments.

“We are so grateful to the Tim Hortons owners, their teams, and to everyone in our community who purchased and enjoyed Smile Cookies!” said Kelly Hubbard, Executive Director of Hospice Simcoe – Seasons Centre.  “No one should die or grieve alone, and thanks to this incredible campaign we are able to provide support, free of charge, to those in our community in need.”

This year’s campaign also marks continued progress toward a transformational commitment from local Tim Hortons owners, who pledged a combined $1 million each to both RVH and Hospice Simcoe Seasons Centre in support of full-circle care for the region.

From the bakers and decorators to every person who stopped in for a cookie, Barrie proved once again that kindness adds up quickly especially when shared together.

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From April 27 until May 3, Smile Cookies will be available at both Gravenhurst locations for $2 each, with any number of cookies over four being tax free. 

The campaign to help local schools was started by former operator Ashley Hrinkanic in 2022, with owners Paul Stevenson and Tammy Jacklin opting to continue it when they took over in 2023. 

Gravenhurst Tim Hortons raised $22,202 for Muskoka Beechgrove, $19,806 for Gravenhurst Public School, $18,494 for KP Manson, and $18,051 for Glen Orchard. Kristina Brownlee, General Manager for the Gravenhurst locations, said that the last four years have raised way more than was expected for all of the local schools. 

“This is our final year for our local schools being the recipients of the Smile Cookie campaign, so we are looking forward to seeing how much the high school can raise this year!”

GHS guidance counselor Carol Kent said that this year’s campaign is significant because of the connection between GHS students and Tim Hortons.

“It means a lot, especially because a lot of our high school students work at Tim Hortons, whether it be after school jobs, summer jobs, or co-ops. Students will also be volunteering to decorate the Smile Cookies all week, which is really great because of the 40 hour community involvement requirement for graduation.” 

Kent said that because they are unsure of how much money will be raised, the school hasn’t narrowed down what the funds raised will go towards yet, but that they will go towards things that benefit students at GHS. 

“Some of the ideas that have come up are a set of bleachers for the field, the bursary fund, or supporting students who need access to different opportunities within the school that don’t have the funds to support it. Once we know how much money we’re working with, we will be able to determine what is the best use of those funds, because it really varies, but it will be towards supporting student life at GHS.”

According to Kent, GHS has already received pre-orders for more than 30 dozen Smile Cookies. She said the hope is that the same momentum continues into next week when sales officially begin.

“We hope that a lot of past students and past staff support. We’ve reached out to our feeder schools to support us as well because, although we are separate schools, we really do work together and they’re preparing the students to come to GHS, so hopefully they support us. We hope everyone goes out and purchases.” 

To support Gravenhurst High School through the Smile Cookie campaign, visit the Gravenhurst Tim Hortons locations at 150 Talisman Drive and 2329 Highway 11 South from April 27 to May 3.

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“The annual Smile Cookie campaign is a powerful reminder of what community truly means. For the past 30 years, Tim Hortons restaurant owners, team members, and guests have come together to create real change for people right in their own neighbourhoods,” says Axel Schwan, President of Tim Hortons. “With nearly 700 local charities and community groups supported this year, the reach of this campaign has never been greater. We encourage everyone to visit their local Tims and join us in making a difference.”

Smile Cookies are Tims signature Chocolate Chunk Cookies that are hand-decorated with pink and blue icing to create a smile.

“Smile Cookie week is something our community looks forward to each year. It’s a joyful way to support our tiniest patients,” said Pamela Ross, CEO, RVH Foundation. “Funds raised through initiatives like this help support exceptional care at RVH for patients during some of life’s most important moments, including labour, delivery, and newborn care. We’re so grateful to Tim Hortons owners, team members, and guests for making every cookie count.”

“Smile Cookie Week is an exciting time,” says Kelly Hubbard, Executive Director, Hospice Simcoe – Seasons Centre. “Funds raised through this wonderful campaign allow us to continue to provide adults and children with compassionate end-of-life care services and essential grief support programs. We are very grateful for the incredible support we receive from the Barrie and area Tim Hortons owners, their teams, and everyone who purchases a Smile Cookie.”

To support this year’s Smile Cookie campaign, guests can visit their local Tim Hortons or place an order through the Tims app for delivery. Bulk pre-orders for Smile Cookies can be placed through an order form at Tims restaurants.

A cute and cuddly four-in one reversible Smile Cookie plushie is also available this year. Net proceeds from plushie sales will be donated to local charity and community groups.

• Starting April 27 until May 3, 100 per cent of the proceeds from Smile Cookie sales will be donated to nearly 700 charities and community groups across Canada, which were selected by local Tim Hortons restaurant owners.

• Last year, Tims® guests helped raise $22.6 million through the annual Smile Cookie campaign. More than $151 million has been raised across Canada and the U.S. since the Smile Cookie campaign first launched in 1996.
• Locally, Barrie’s Tim Hortons restaurant owners have stepped up in a big way—committing to raise $1 million for RVH and another $1 million for Hospice Simcoe through the spring Smile Cookie Campaign.

• In 2025, Tim Hortons restaurant owners rallied the community to raise more than $220,000 which was split equally between RVH and Hospice Simcoe.

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The iconic Tim Hortons Smile Cookie campaign is marking its 30^th anniversary with over $151 million raised since 1996 as it returns on April 27 with 100 per cent of the proceeds supporting nearly 700 charities and community groups in Canada.

“The annual Smile Cookie campaign is a powerful reminder of what community truly means. For the past 30 years, Tim Hortons restaurant owners, team members, and guests have come together to create real change for people right in their own neighbourhoods,” says Axel Schwan, President of Tim Hortons. “With nearly 700 local charities and community groups supported this year, the reach of this campaign has never been greater. We encourage everyone to visit their local Tims and join us in making a difference.”

Smile Cookies are Tims signature Chocolate Chunk Cookies that are hand-decorated with pink and blue icing to create a smile.

To support this year’s Smile Cookie campaign, guests can visit their local Tim Hortons or place an order through the Tims app for delivery. Bulk pre-orders for Smile Cookies can be placed through an order form at Tims restaurants.

A cute and cuddly four-in one reversible Smile Cookie plushie is also available this year. Net proceeds from plushie sales will be donated to local charity and community groups.

The post Celebrating 30 Years Of Smile Cookie! Tim Hortons Week-Long Smile Cookie Campaign Returns April 27 With 100% Of Proceeds Supporting Local Charities And Community Groups appeared first on Muskoka411.

During the campaign, 100 per cent of proceeds from Smile Cookie sales and in-store donations will directly support Simcoe Muskoka Family Connexions, with an additional $2 from every cookie plushie sold.

Funds raised will help address urgent needs for children, youth and families, including access to food, clothing, education support and opportunities that promote stability and well-being.

Simcoe Muskoka Family Connexions is a non-profit multi-service agency operating in the District of Muskoka and Simcoe County and is one of two organizations legally mandated to protect children and youth from abuse and neglect. Programs and services are developed in response to the needs of children, youth, and families.

“The families we work with can face challenges and barriers, including access to basic needs that many of us take for granted,” said Candace Gordon, Fund Development and Engagement Coordinator at Simcoe Muskoka Family Connexions. “Campaigns like Smile Cookie give our community a simple and meaningful way to come together and directly support children and youth who need it most.”

While government funding supports mandated services, additional programs that enhance the well-being of children and youth – such as access to camp, education support and basic needs – rely on donations and community support.

“We see first-hand how impactful community support can be in a child’s life,” Gordon added. “Whether it’s helping a youth gain independence, ensuring a child has what they need to succeed in school, or supporting a family through a difficult time, every contribution helps create stability and opportunity.”

Community members are encouraged to visit one of the following participating Tim Hortons locations to support the campaign:

• 9225 Highway 93, Midland
• 475 Bay Street, Midland
• 16815 Highway 12, Midland
• 132 Main Street, Penetanguishene

As seen through previous community initiatives, local support plays a critical role in helping families meet urgent needs and build toward long-term stability.

Interesting in ordering a larger quantity? Ready to treat your staff, co-workers, friends and family with smile cookies? Contact Candace Gordon at Candace.Gordon@familyconnexions.ca for an order form or drop in to one of the four listed locations to pick yours up.

You can register to volunteer and help put smiles on cookies and faces by visiting  https://form.jotform.com/smfconnexions/smile-cookie-volunteer-application

To learn more about Simcoe Muskoka Family Connexions and the work they do, visit www.familyconnexions.ca

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Tim Hortons is celebrating the 50th anniversary of the launch of Timbits back in 1976 with a special limited-edition 50-pack Timbits box that will start rolling out to restaurants across Canada in the days ahead.

“Fifty years ago, a little bite-sized donut started something much bigger than anyone could have imagined. From being passed around the car during a road trip, to being shared in the stands at the hockey rink, or on the field after a fun soccer game, Timbits became a treat that Canadians enjoyed together during special moments with family and friends,” said Axel Schwan, President of Tim Hortons.

“Having Timbits at the heart of special moments is something we’re incredibly proud of and we look forward to carrying forward the tradition for the next 50 years.”

While Timbits have been around for half a century, they continue to be incredibly popular – in fact, more Timbits were sold across Canada in 2025 compared to any other year on record! The most popular classic Timbits flavour in Canada last year – and for several years running – was the Chocolate Glazed.

Over the course of 2025, Tims released two new flavours of Filled Timbits: Blueberry Cheesecake and Crème Brulée. Stay tuned for exciting news about more new Timbits flavours coming to a Tims near you later this year!

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“This campaign shows what’s possible when Canadians choose to include,” says Gail Hamamoto, CEO of Special Olympics Canada. “Every Special Olympics Donut purchased will help open doors for athletes of all ages and abilities across the country–fueling confidence, connection, and opportunity through sport. We are deeply grateful to our partner Tim Hortons, their restaurant owners, team members, guests, our Special Olympics community and every supporter who believes in the power of inclusion–in sport and in life.”

The funds raised from Special Olympics Donuts support year-round, inclusive sport programs for more than 40,000 athletes with intellectual and developmental disabilities in communities across Canada.

“We’re so proud of Tim Hortons restaurant owners and their team members from across the country for raising $1.3 million through Special Olympics Donuts,” says Axel Schwan, President of Tim Hortons. “Thank you to Tims guests for their incredible support. Your generosity is helping to make sports more accessible for Special Olympics athletes.”

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