From April 27 until May 3, Smile Cookies will be available at both Gravenhurst locations for $2 each, with any number of cookies over four being tax free. 

The campaign to help local schools was started by former operator Ashley Hrinkanic in 2022, with owners Paul Stevenson and Tammy Jacklin opting to continue it when they took over in 2023. 

Gravenhurst Tim Hortons raised $22,202 for Muskoka Beechgrove, $19,806 for Gravenhurst Public School, $18,494 for KP Manson, and $18,051 for Glen Orchard. Kristina Brownlee, General Manager for the Gravenhurst locations, said that the last four years have raised way more than was expected for all of the local schools. 

“This is our final year for our local schools being the recipients of the Smile Cookie campaign, so we are looking forward to seeing how much the high school can raise this year!”

GHS guidance counselor Carol Kent said that this year’s campaign is significant because of the connection between GHS students and Tim Hortons.

“It means a lot, especially because a lot of our high school students work at Tim Hortons, whether it be after school jobs, summer jobs, or co-ops. Students will also be volunteering to decorate the Smile Cookies all week, which is really great because of the 40 hour community involvement requirement for graduation.” 

Kent said that because they are unsure of how much money will be raised, the school hasn’t narrowed down what the funds raised will go towards yet, but that they will go towards things that benefit students at GHS. 

“Some of the ideas that have come up are a set of bleachers for the field, the bursary fund, or supporting students who need access to different opportunities within the school that don’t have the funds to support it. Once we know how much money we’re working with, we will be able to determine what is the best use of those funds, because it really varies, but it will be towards supporting student life at GHS.”

According to Kent, GHS has already received pre-orders for more than 30 dozen Smile Cookies. She said the hope is that the same momentum continues into next week when sales officially begin.

“We hope that a lot of past students and past staff support. We’ve reached out to our feeder schools to support us as well because, although we are separate schools, we really do work together and they’re preparing the students to come to GHS, so hopefully they support us. We hope everyone goes out and purchases.” 

To support Gravenhurst High School through the Smile Cookie campaign, visit the Gravenhurst Tim Hortons locations at 150 Talisman Drive and 2329 Highway 11 South from April 27 to May 3.

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“The annual Smile Cookie campaign is a powerful reminder of what community truly means. For the past 30 years, Tim Hortons restaurant owners, team members, and guests have come together to create real change for people right in their own neighbourhoods,” says Axel Schwan, President of Tim Hortons. “With nearly 700 local charities and community groups supported this year, the reach of this campaign has never been greater. We encourage everyone to visit their local Tims and join us in making a difference.”

Smile Cookies are Tims signature Chocolate Chunk Cookies that are hand-decorated with pink and blue icing to create a smile.

“Smile Cookie week is something our community looks forward to each year. It’s a joyful way to support our tiniest patients,” said Pamela Ross, CEO, RVH Foundation. “Funds raised through initiatives like this help support exceptional care at RVH for patients during some of life’s most important moments, including labour, delivery, and newborn care. We’re so grateful to Tim Hortons owners, team members, and guests for making every cookie count.”

“Smile Cookie Week is an exciting time,” says Kelly Hubbard, Executive Director, Hospice Simcoe – Seasons Centre. “Funds raised through this wonderful campaign allow us to continue to provide adults and children with compassionate end-of-life care services and essential grief support programs. We are very grateful for the incredible support we receive from the Barrie and area Tim Hortons owners, their teams, and everyone who purchases a Smile Cookie.”

To support this year’s Smile Cookie campaign, guests can visit their local Tim Hortons or place an order through the Tims app for delivery. Bulk pre-orders for Smile Cookies can be placed through an order form at Tims restaurants.

A cute and cuddly four-in one reversible Smile Cookie plushie is also available this year. Net proceeds from plushie sales will be donated to local charity and community groups.

• Starting April 27 until May 3, 100 per cent of the proceeds from Smile Cookie sales will be donated to nearly 700 charities and community groups across Canada, which were selected by local Tim Hortons restaurant owners.

• Last year, Tims® guests helped raise $22.6 million through the annual Smile Cookie campaign. More than $151 million has been raised across Canada and the U.S. since the Smile Cookie campaign first launched in 1996.
• Locally, Barrie’s Tim Hortons restaurant owners have stepped up in a big way—committing to raise $1 million for RVH and another $1 million for Hospice Simcoe through the spring Smile Cookie Campaign.

• In 2025, Tim Hortons restaurant owners rallied the community to raise more than $220,000 which was split equally between RVH and Hospice Simcoe.

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The iconic Tim Hortons Smile Cookie campaign is marking its 30^th anniversary with over $151 million raised since 1996 as it returns on April 27 with 100 per cent of the proceeds supporting nearly 700 charities and community groups in Canada.

“The annual Smile Cookie campaign is a powerful reminder of what community truly means. For the past 30 years, Tim Hortons restaurant owners, team members, and guests have come together to create real change for people right in their own neighbourhoods,” says Axel Schwan, President of Tim Hortons. “With nearly 700 local charities and community groups supported this year, the reach of this campaign has never been greater. We encourage everyone to visit their local Tims and join us in making a difference.”

Smile Cookies are Tims signature Chocolate Chunk Cookies that are hand-decorated with pink and blue icing to create a smile.

To support this year’s Smile Cookie campaign, guests can visit their local Tim Hortons or place an order through the Tims app for delivery. Bulk pre-orders for Smile Cookies can be placed through an order form at Tims restaurants.

A cute and cuddly four-in one reversible Smile Cookie plushie is also available this year. Net proceeds from plushie sales will be donated to local charity and community groups.

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During the campaign, 100 per cent of proceeds from Smile Cookie sales and in-store donations will directly support Simcoe Muskoka Family Connexions, with an additional $2 from every cookie plushie sold.

Funds raised will help address urgent needs for children, youth and families, including access to food, clothing, education support and opportunities that promote stability and well-being.

Simcoe Muskoka Family Connexions is a non-profit multi-service agency operating in the District of Muskoka and Simcoe County and is one of two organizations legally mandated to protect children and youth from abuse and neglect. Programs and services are developed in response to the needs of children, youth, and families.

“The families we work with can face challenges and barriers, including access to basic needs that many of us take for granted,” said Candace Gordon, Fund Development and Engagement Coordinator at Simcoe Muskoka Family Connexions. “Campaigns like Smile Cookie give our community a simple and meaningful way to come together and directly support children and youth who need it most.”

While government funding supports mandated services, additional programs that enhance the well-being of children and youth – such as access to camp, education support and basic needs – rely on donations and community support.

“We see first-hand how impactful community support can be in a child’s life,” Gordon added. “Whether it’s helping a youth gain independence, ensuring a child has what they need to succeed in school, or supporting a family through a difficult time, every contribution helps create stability and opportunity.”

Community members are encouraged to visit one of the following participating Tim Hortons locations to support the campaign:

• 9225 Highway 93, Midland
• 475 Bay Street, Midland
• 16815 Highway 12, Midland
• 132 Main Street, Penetanguishene

As seen through previous community initiatives, local support plays a critical role in helping families meet urgent needs and build toward long-term stability.

Interesting in ordering a larger quantity? Ready to treat your staff, co-workers, friends and family with smile cookies? Contact Candace Gordon at Candace.Gordon@familyconnexions.ca for an order form or drop in to one of the four listed locations to pick yours up.

You can register to volunteer and help put smiles on cookies and faces by visiting  https://form.jotform.com/smfconnexions/smile-cookie-volunteer-application

To learn more about Simcoe Muskoka Family Connexions and the work they do, visit www.familyconnexions.ca

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Tim Hortons is celebrating the 50th anniversary of the launch of Timbits back in 1976 with a special limited-edition 50-pack Timbits box that will start rolling out to restaurants across Canada in the days ahead.

“Fifty years ago, a little bite-sized donut started something much bigger than anyone could have imagined. From being passed around the car during a road trip, to being shared in the stands at the hockey rink, or on the field after a fun soccer game, Timbits became a treat that Canadians enjoyed together during special moments with family and friends,” said Axel Schwan, President of Tim Hortons.

“Having Timbits at the heart of special moments is something we’re incredibly proud of and we look forward to carrying forward the tradition for the next 50 years.”

While Timbits have been around for half a century, they continue to be incredibly popular – in fact, more Timbits were sold across Canada in 2025 compared to any other year on record! The most popular classic Timbits flavour in Canada last year – and for several years running – was the Chocolate Glazed.

Over the course of 2025, Tims released two new flavours of Filled Timbits: Blueberry Cheesecake and Crème Brulée. Stay tuned for exciting news about more new Timbits flavours coming to a Tims near you later this year!

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“This campaign shows what’s possible when Canadians choose to include,” says Gail Hamamoto, CEO of Special Olympics Canada. “Every Special Olympics Donut purchased will help open doors for athletes of all ages and abilities across the country–fueling confidence, connection, and opportunity through sport. We are deeply grateful to our partner Tim Hortons, their restaurant owners, team members, guests, our Special Olympics community and every supporter who believes in the power of inclusion–in sport and in life.”

The funds raised from Special Olympics Donuts support year-round, inclusive sport programs for more than 40,000 athletes with intellectual and developmental disabilities in communities across Canada.

“We’re so proud of Tim Hortons restaurant owners and their team members from across the country for raising $1.3 million through Special Olympics Donuts,” says Axel Schwan, President of Tim Hortons. “Thank you to Tims guests for their incredible support. Your generosity is helping to make sports more accessible for Special Olympics athletes.”

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In 2025, the top donut was the Apple Fritter, and Chocolate Glazed was Canada’s favourite Timbits flavour. The most common coffee order was the Tims’ classic Double Double® while the iconic Iced Capp was the top cold beverage order.

New for 2025:
2025 was an exciting year of food and beverage innovation at Tims, including the launch of scrambled eggs made with freshly cracked eggs in February, the Supreme Stack lunch and dinner sandwich in June, plus delicious hot and iced protein beverages and Chai Lattes in August.

Here’s a look at which cities were the biggest fans of Tims newest menu offerings:

• The Loaded Breakfast Box with scrambled eggs was ordered by guests in Richmond, British Columbia more than anywhere else. 
  
  
• Sherwood Park, Alberta was the top city for Supreme Stack sandwich orders. 
  
  
• Tims fans in Surrey, British Columbia ordered Tims protein beverages the most.
  
  
• Guests in Markham, Ontario topped all other cities for Tims new hot and iced Chai Latte orders.

Here are some other Tims highlights from the year:

• Prince Edward Island brewed up the largest year-over-year percentage increase in Tims Rewards™ members.
  
  
• The most popular Tims Delivery order of the year was for four coffees.
  
  
• Tims fans couldn’t resist the heat-activated charm of the collectible Black Cat ceramic mug, making it this year’s top-selling merchandise item on TimShop.ca.
  
  
• Thanks to the incredible generosity of Canadians, over $50 million was raised in 2025 through Tim Hortons charitable programs, including Special Olympics Donut, Smile Cookie, Camp Day, Orange Sprinkle Donut, and Holiday Smile Cookie.

“We’re proud that Tims restaurant owners continue to embrace the mission that our founder Tim Horton created for his first location: to be a place where anyone could go, at any time, and feel at home. We’re thankful to be part of so many Canadians’ daily routines and special moments,” said Axel Schwan, president of Tim Hortons.

“This wouldn’t be possible without our incredible Tims restaurant owners and their team members’ dedication to serving our delicious food and beverages, with exceptional hospitality, and their passion for giving back to the local communities they call home.”

ABOUT TIM HORTONS

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“We are so grateful to Tims restaurant owners, team members and volunteers across the country for their dedication to making this year’s Holiday Smile Cookie campaign a huge success,” said Axel Schwan, president of Tim Hortons. “A huge thanks goes out to the countless Tims guests who purchased Holiday Smile Cookies for their generosity. With 100 per cent of proceeds from every cookie sold donated to local charities, community groups and Tims Camps, you’ve helped make a real difference in your community.”

Tim Hortons Holiday Smile Cookie campaign first launched in 2023 and has now raised a total of $33.5 million for local charities and community groups, including Tim Hortons Foundation Camps.

“The generosity of Canadians never ceases to amaze us. More than just a festive treat, every Holiday Smile Cookie purchased makes a meaningful impact in communities across the country. And for Tim Hortons Foundation Camps, this means that we can continue to empower underserved youth to build bigger and brighter futures,” said Caroline Barham, president of Tim Hortons Foundation Camps and a Tim Hortons restaurant owner in Western Canada. “Thank you to everyone who made this week a success and for helping make the impossible possible.”

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