Since launching 19 years ago, Kraft Hockeyville has awarded over $5.1 million to 101 communities to address the growing costs associated with maintaining or upgrading aging sports and recreation infrastructure in Canada. To further fuel enthusiasm for the program and champion local towns and cities, Kraft Hockeyville is partnering with NHL^® All-Star, Hart Memorial Trophy winner, Ted Lindsay Award recipient and Olympic Gold Medalist Carey Price as the official Kraft Hockeyville 2025 program ambassador.

“Growing up, hockey was more than a game. It was a community cornerstone where I formed lifelong friendships,” says Carey Price. “Now, as the Kraft Hockeyville 2025 ambassador, I’m excited to help inspire the next generation of hockey greats. The spark in a young goalie’s eye after a great save or the joy on a player’s face when they score—that’s what drives me. This program lets players across Canada experience that magic.”

During the nomination period, Canadian communities can share their stories, highlighting their connection to the game and their local arenas. These stories form the legacy of Kraft Hockeyville, which was exemplified by last year’s winner: Elliot Lake, ON. The Kraft Hockeyville 2024 designation provided a beacon of hope for Elliot Lake as they look forward to the reopening of their arena, a revitalized facility that will serve as the heart of their hockey community.

“Supporting communities has always been the heart and soul of Kraft Hockeyville,” said Simon Laroche, President, Kraft Heinz Canada. “We’re proud to help grow the future of the game; from a small local rink to the big leagues, we believe that hockey has the power to inspire greatness. So, Canada, lace up your skates and dream big—together, we’re building a stronger, more accessible sport.”

The Kraft Hockeyville 2025 grand prize winner will have an opportunity to host an NHL^® pre-season game and receive $250,000 to be used towards arena upgrades. The three runner-up communities will be awarded $25,000 for arena upgrades, and the Top 4 finalists will also receive $10,000 in brand new hockey equipment to help more children play the game, courtesy of NHLPA Goals & Dreams.

Visit KraftHockeyville.ca for complete contest rules and program details.

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Kraft Heinz, in partnership with the National Hockey League (NHL^®) and the National Hockey League Players’ Association (NHLPA), is pleased to announce that Elliot Lake, Ontario has won the sought-after designation of Kraft Hockeyville 2024.

Elliot Lake will receive $250,000 for arena upgrades, the opportunity to host an NHL^® pre-season game, and $10,000 worth of youth hockey equipment from the NHLPA Goals & Dreams fund. The remaining three community finalists will be awarded $25,000 each for arena upgrades, along with $10,000 worth of youth hockey equipment from the NHLPA Goals & Dreams fund.

Canadians came together to cast their votes for Elliot Lake recognizing the community for its dedication to creating a haven for the next generation of hockey players and fans. NHL Commissioner Gary Bettman made the official announcement on Sportsnet’s Hockey Night in Canada broadcast earlier tonight.

Elliot Lake is a resilient community where hockey has been a constant source of inspiration. Despite many challenges, particularly after the closure of mines in the early 1990s, their community has redefined itself and the population continues to grow. However, recent hardships have impacted their recreational and competitive hockey leagues, including their junior hockey team, forcing them to relocate due to the closure of the Centennial Arena following significant structural issues with their roof. This has not only impacted the city financially, but has affected the mental health and well-being of the children in the community. Winning Kraft Hockeyville 2024 would provide the support needed to reopen Centennial Arena, offering their city the home arena they deserve and continuing to foster hockey’s hopeful spirit in Elliot Lake.

“We would like to congratulate Elliot Lake and all of this year’s finalists for their amazing commitment to their communities and making this year’s program a huge success yet again,” said Simon Laroche, President, Kraft Heinz Canada. “As a lifelong hockey fan, it has always been clear to me that Kraft Hockeyville has a tradition of championing Canada’s game. This year, the passion was clear with thousands of nominations, serving as a reminder that when we unite to make hockey more accessible and inclusive, anything is achievable.”

This year’s winner announcement officially marks the end of the 18^th annual Kraft Hockeyville program. With millions of votes cast, it’s clear that the sport of hockey continues to thrive both locally and nationally. Elliot Lake – and the many other nominated communities across the country – have made a clear commitment in advocating towards the future of Canada’s game and continuing the passion for many generations to come.

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