That’s right, Canada, there’s an official term—and now a statue—for the powdery residue that’s left behind after eating your favourite Cheetos snacks—whether it’s Puffs, Crunchy or new Cheetos Popcorn. In fact, according to the dictionary, “Cheetle is the brand name for the powdery residue that gets on your fingertips while eating the savoury cheese snack, Cheetos.” The more you know… ????

“Cheetos fans have always known that the delicious, cheesy dust on their fingertips is an unmistakably delicious part of the Cheetos experience, but now it officially has a name: Cheetle,” said Lisa Allie, Senior Marketing Director, PepsiCo Foods Canada. “We’re excited to be celebrating Cheetle and Canadians’ cheesy, Cheetle-dusted fingertips on such a grand scale and in such a uniquely mischievous way.”

Large, unconventional monuments have been popping up around the world for years, and now Cheetos is making its orange mark in Cheadle, Alberta. The Cheetos brand, rooted in mischievous fun, was on the lookout for the perfect home for its statue until it came across a hamlet in Alberta with a kindred name, Cheadle. (What could be more perfect?) Standing at almost 17ft tall, the Cheetle Hand Statue is of a hand proudly holding a Cheetos Puffs snack, with its Cheetle-dipped fingers boldly on show in central Cheadle.

“Cheadle is proud to be home to the Cheetle Hand Statue. Where else could the Cheetos brand honour the iconic Cheetle, if not here”, said James Gosteli, President, Cheadle Community Club. “While our residents will be the first to see the unique monument, we can’t wait for the rest of Canada to see it for themselves!”

Canadians have until November 4 to visit the Cheetle Hand Statue on 400 Railway Ave in Cheadle, AB and pay homage to their love of Cheetle and Cheetos snacks IRL. If you stop by, make sure to share your photos of you and the statue on social media by tagging @cheetoscanada and using #CheetleinCheadle and #ItsaCheetosThing.

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The uniquely shaped snacks have the same melt-in-your-mouth texture of Cheetos® snacks that Canadians know and love – but this time ditching its classic Cheetos® cheesy flavour to offer a new, fun, Ketchup flavoured snack!

“This summer, we wanted to add a uniquely Canadian twist to our collection of beloved snacks — what better flavour is there than ketchup to expand our flavour offerings in Canada!” said Lisa Allie, Senior Marketing Director — Frito Lay Core brands, PepsiCo Foods Canada.

Proudly made in Canada, ketchup flavoured AND in the ultimate Canadian shape, these red, maple leaf shaped snacks will make for the perfect addition to any summer spread from coast-to-coast.

Starting June 28, Cheetos® Leaves Ketchup flavoured snacks will be available wherever Cheetos® are sold in two bag sizes, 170 g and 54 g. These NEW dangerously Canadian snacks will be available for a limited time only, so get your paws on them while you can!

SOURCE Cheetos®

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