• Almost six in ten (57%) Canadians who hand out Halloween candy say they have to run out to buy more before October 31^st because they’ve already eaten some of it;
• More than half (58%) of Canadian parents admit to eating their kids’ Halloween candy after they’ve gone to bed;
• British Columbians appear to have the biggest sweet tooth nationwide as significantly more fess up to making multiple grocery runs to replenish their trick-or-treating supply;
• Nine in ten (90%) Canadian parents say they make their children brush their teeth thoroughly before bed on Halloween night;
• 10% of Canadian parents give their kids a pass on brushing their teeth before bed on Halloween night.

“It’s reassuring to know that nine in ten (90%) Canadian parents have a brush time routine with their children that they follow every night before bed including on Halloween night,” says Salma Kaddouri, Integrated Marketing and Communications Lead at Colgate-Palmolive. “Poor oral health can be scary, leading to cavities and tooth decay. Being mindful of candy consumption is important, and prioritizing an established oral care routine while having fun in the process is a step in the right direction.”

Brushing your fangs after goblin’ up those Halloween treats is easy with thoughtfully formulated hello^® toothpaste made with yummy flavours like watermelon and bubble gum, while free from the spooky stuff like parabens and dyes.

Offering better brushing for the whole family that’s truly mint to be, hello^®‘s assortment of eerie-sistable toothpaste includes charcoal epic whitening fluoride free toothpaste, goodbye plaque, hello whitening fluoride free toothpaste, watermelon kids fluoride free toothpaste, and naturally whitening fluoride toothpaste.

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