Crafted to have the meat-like taste, flavour and texture of traditional animal meat, the Beyond Burger and Beyond Beef offer an easy and delicious way to incorporate plant-based protein into summertime classics like backyard burgers and kebabs. Now even juicier and more satisfying than ever, the latest and greatest Beyond Burger and Beyond Beef instantly upgrade any grilling recipe with simple, plant-based ingredients that require no sacrifice on mouth-watering taste or beloved culinary traditions – and Canadians agree! Beyond Meat is the number one selling brand in the refrigerated plant-based protein category in grocery stores and the crowd-favourite Beyond Burger is the number one selling product in the category¹.

To celebrate the launch, Beyond Meat partnered with well-known entertainer Kevin Hart, who’s an avid fan of the brand’s products. Hart stars in Beyond Meat’s new summer grilling campaign to showcase how choosing a delicious plant-based burger for your next summer barbecue can have a big impact when it comes to your health and the health of our planet.

“With Beyond Meat, I love that my family and I can enjoy all the foods we love – like grilled burgers in the backyard – but do so in a way that’s better for us without feeling like we’re sacrificing anything,” said Kevin Hart. “As a long time partner, I jumped at the opportunity to be a part of this summer grilling campaign to inspire more people to try Beyond Meat.”

The new, even juicier Beyond Burger and Beyond Beef available in Canada contains 45% less saturated fat compared to regular ground beef and no cholesterol, soy, gluten or GMOs while respectively packing 20g and 18g of protein per serving derived from simple, plant-based ingredients like peas and rice.

“With every exciting iteration of the Beyond Burger and Beyond Beef, we continue to make strides towards our North Star of creating a plant-based protein that is indistinguishable from its animal protein equivalent,” said Dariush Ajami, Chief Innovation Officer, Beyond Meat. “Our team’s unique ability to recreate the flavour, aroma, appearance and texture of traditional animal meat continues to push the boundaries of plant-based protein.”

Beyond Meat produces the Beyond Burger and Beyond Beef in Canada, offering a delicious way for Canadians to support local while enabling Beyond Meat to reduce the environmental footprint of its operations. Beyond Meat products are not just better for you but also better for the planet, with the original Beyond Burger requiring 99% less water, 93% less land, 90% less greenhouse gas emissions and 46% less energy to produce than a ¼ lb. U.S. 80/20 beef burger.

SOURCE Beyond Meat