Kids Help Phone is Canada’s only 24/7 e-mental health service offering young people free, confidential support in English and French. As the country’s virtual care expert, Kids Help Phone offers millions of youth support in any moment of need, through phone, text, and online services. No feeling is too big or too small. People of Canada can connect any time at KidsHelpPhone.ca

“Giant Tiger is committed to helping youth across Canada access mental health support services and is proud to partner with Kids Help Phone to create an exclusive pink shirt,” said Patrick Cadieux, General Manager Marketing, Giant Tiger Stores Limited. “Each shirt comes with a detachable Kids Help Phone contact card that can be shared or saved for future use. The unique feature ensures that our charitable merchandise campaigns can further access to youth mental health support. This is just one of the tangible ways that Giant Tiger stores and customers are creating positive change in the communities we call home.”

“We are grateful to Giant Tiger for their ongoing support raising awareness and funds for youth mental health. The exclusive pink shirt shines a light on the issue of bullying and offers a moment of education for young people and caring adults” says Jenny Yuen, Senior Vice President, National Partnerships, Kids Help Phone. “Thank you for your ongoing partnership.”

Since 2004, Giant Tiger has donated over $280,000 to support the development and delivery of Kids Help Phone’s services including crisis response texting, professional counselling, Crisis Text Line, Live Chat counselling, and Peer-to-Peer programs across the country.

For more information on Kids Help Phone and the custom-designed shirts, please visit www.gianttiger.com/pages/event-anti-bullying-day

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Elementary students at Woodland, Parry Sound and Vincent Massey Public Schools will be hearing from Travis Price, one of the founders of Pink Shirt Day, which started in 2007 after Travis and his friend David led their school in wearing pink after hearing about a Grade 9 student who had been bullied for the same thing. Price will be speaking to students across Canada in the Pink Shirt Day National Broadcast. His message will celebrate kindness and discuss how kids can reduce bullying and increase inclusion and positive relationships in their schools and communities.

This year’s Pink Shirt Day theme, Lift Each Other Up, reminds us all of the power behind making positive choices that support diversity and inclusion. When we lift each other up, we all feel safe, welcomed and valued. To further celebrate Pink Shirt Day, NNDSB is launching a new look for our SAFER SCHOOLS! Reporting Tool. The tool will ensure our schools are as safe, welcoming and inclusive as possible, as it can be used to report incidents related to bullying and/or discrimination.

“Bullying in the form of physical, verbal, social or cyber, is often found to be related to discrimination,” says NNDSB’s Principal of Safe Schools, Emily Samuel. “When someone treats another person badly or denies them a privilege based on a Human Rights Code such as race, ethnicity, religion, gender, sexual orientation, or disability, it’s discrimination. In recognizing the relationship between acts of bullying and mentalities of discrimination, NNDSB schools are combating this issue using anti-racism education, culturally responsive and relevant teaching approaches, and whole-school anti-bullying initiatives to create spaces that value diversity.”

NNDSB is committed to the safety and well-being of students, staff, and all members of the school community and will ensure that programs are in place to educate the school community about discrimination and bullying and to respond to these incidents appropriately.

When schools become aware of these incidents, steps can be taken to assist all individuals involved to repair the harm and restore the relationship. When we support the rights of all, schools become safer places.

Learn more about the tool today by visiting the Safe and Accepting Schools page of our website.

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