Miller Pleased Ford Government Is Supporting Tourism Businesses By Freezing Sign Program Rates


Ontario’s Ford Government is making life more affordable for Ontario’s tourism operators by freezing rates for the Tourism-Oriented Directional Signing Program (TODS).

“I owned and ran a lodge for 30 years, I know how important these signs are to local tourism operators,” said Norman Miller, MPP for Parry Sound-Muskoka. “I know businesses accept there is a cost to maintaining these signs but the steep increase that was planned was too much at one time.”

In April 2018, the Liberal government signed a new contract with Canadian TODS Limited. That contract increased rates from $300 per sign to $750 per sign. The Ford Government has listened to the small business owners and tourism operators who rely upon these signs and has worked with Canadian TODS Limited to freeze all price increases for 2019.

“Our Government for the People has heard clearly from tourism operators across the province about their concerns regarding the fee increases associated with the TODS program. The Liberal government deliberately froze prices for 10 years, ignoring the cost of inflation, and completely failed to communicate with TODS customers,” said Michael Tibollo, Minister of Tourism, Culture and Sport. “We are taking real action to ensure businesses and customers have time to adjust to the increased prices, and we look forward to continuing to work with Canadian TODS Limited over the coming year to look for ways we can help mitigate this price increase.”

The TODS program is designed to provide motorists with signage on provincial highways to direct visitors to tourist attractions, operations and services.

“Particularly for some of the smaller tourism operators, the planned increase was presenting a significant challenge,” said Miller. “Tourism drives a large part of our economy in Parry Sound-Muskoka so I am pleased to see this government listening to this important sector.”


  1. I wish Norm Miller and the PCs would recognize the horrible intrusiveness of LED signs springing up in Muskoka and put a stop to them. We are not Orlando or Vegas…we are Muskoka and folks don’t come here to drive by a billboard every 500 meters let alone a distracting LED display changing every few seconds.


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