Written by Rob Engman, President of Sawdust City Brewing Company
Every business owner deserves a fair chance to sell their products to their consumers. But as the owner of Sawdust City Brewing Company, I can tell you that today, Ontario Craft Brewers don’t have that opportunity.
The current alcohol retail system in Ontario isn’t a level playing field for local craft breweries. It was created to the benefit of three foreign-owned multinationals.
It does this by limiting who can sell alcohol, where stores can be located and restricting where people can buy by 12- and 24-packs. A recent government report noted that, “nowhere else in the world does a government give the biggest foreign owned beer companies special privileges at the expense of the rest of the industry.”
The government’s move to end this deal is the right thing to do for Ontario consumers, craft beer lovers, and taxpayers.
I look forward to the day where our customers have the opportunity to pick up our beer at dozens of other retail stores around town – where and when it’s convenient for them. I also look forward to the day when our brewery is not prohibited from opening additional retail locations, or setting up pop-up locations such as farmers’ markets and community events.
Such an opportunity will only come if the government ends the deal that stifles our growth and builds a new retail system that supports locally-made craft beer.
By putting a few simple measures in place, we can ensure the new retail system supports Ontario’s craft industry. This can be done by setting aside a minimum amount of shelf space for craft beer in every channel and preventing list and stocking fees so consumer demand decides what goes on store shelves, and allowing brewers to open up additional stores of their own.
The government should make these small but important measures the building blocks of the new system. Doing so will help them improve consumer choice and convenience, create new jobs across the province, and allow craft breweries to compete on a level playing field.
Find out more about increasing choice and convenience by visiting www.craftbeerfreedom.ca.
The opinions of the writer of the above letter does not necessarily reflect the opinions of Muskoka411.