Circle K, a subsidiary of Alimentation Couche-Tard, the leader in the Canadian convenience store industry, today announced it has committed to donating a portion of its revenues from fuel transactions to Food Banks Canada. Across Canada, consumers who choose their local Circle K stores—or Couche-Tard stores in Québec—to purchase fuel will be supporting their local food banks. The company invites Canadians to fill up at Circle K locations, to help it reach or even surpass its objective of donating the equivalent of five million meals.
This initiative follows on the heels of earlier support to essential workers during the pandemic, including free coffee and tea for healthcare workers and first responders and Circle K’s Little Thank Yous initiative. The company wishes to continue its efforts to counter the impact of COVID-19, this time by helping meet the pressing needs of food banks across the country—needs made even greater now in these difficult times.
Fuel your car, fuel your community!
As of June 15th, 2020, customers who fill up at any Circle K in Canada—or Couche-Tard stores in Québec—regardless of the affiliated fuel banner, will automatically see a portion of their purchase donated to Food Banks Canada over the next year, and this funding for food will be redistributed to support local food banks in the regions where the fuel transaction took place. Customers will also be able to make individual donations in store, with or without a fuel transaction, and these donations will be remitted directly to Food Banks Canada. The company set itself a goal of reaching the equivalent of five million meals, but the overall donation could be even more substantial if fuel sales are higher than anticipated over the next year.
To fill up and/or make a donation at your local Circle K, please consult our online store locator.
Food insecurity in Canada in figures
According to Food Banks Canada’s 2019 Hunger Count,
- In 2019 well before the COVID-19 pandemic, there were more than a million visits to food banks each month, including nearly 375,000 visits by children;
- Also in 2019, 12% of households—about one in eight—said they had experienced food insecurity in the previous 12 months;
- One person in eight helped by Canada’s food banks had a job; and
- Canadians over the age of 65 accessing food banks have increased by nearly 30 per cent between 2016 and 2019.
In addition to this new initiative, Circle K also invites customers who wish to do so to make a donation to Food Banks Canada via their website.
“As an essential service, we have been on the front line during the pandemic and witnessed the impacts of this unprecedented health crisis. We have all been affected in one way or another by COVID-19, and at Circle K, we believe that all Canadian families should be able to get the food they need. This partnership with Food Banks Canada is a way for us to pay it forward and support our communities in these difficult times.”
– Stéphane Trudel, Senior Vice President, Operations, Alimentation Couche-Tard
“These are hard times, and Canadians need to help each other. I am delighted that Circle K is helping in such a concrete way, to fight food insecurity, with this generous gift. Together, we can work towards our vision of a Canada where no one goes hungry.”
– Chris Hatch, CEO, Food Banks Canada