Royal Victoria Regional Health Centre (RVH) is pleased to officially announce the appointment of Jennifer Moore as the new Chief Communications Officer and Vice President, Communications and Engagement, effective October 15, 2024.
Moore joins RVH from Georgian Bay General Hospital (Midland) where she is currently the Director, Communications and Community Relations, and has played a key role in leading transformational change while enhancing relationships with the community. She brings with her more than 22 years of experience in strategic communications, government relations, community partnerships and strategy development – 15 of which are in complex hospital settings including RVH (2009-2017).
Throughout her career, Moore has gained extensive experience in strategic communications, government relations, community partnerships and strategy development, while being dedicated to supportive leadership, continuous learning and professional development.
“Jennifer has an extensive understanding of the health system, public policy and the healthcare needs of Simcoe Muskoka,” says Gail Hunt, RVH President and CEO. “She has a record of guiding transformational change, building community partnerships and supporting the communication needs of a growing community. While being a leader who is focused on developing and implementing strategies to enhance the patient experience, Jennifer is also committed to strong internal communications to keep teams engaged and informed.”
In this new position, Moore will lead strategic communications for the regional health centre, overseeing all internal and external communications. This includes continuing to elevate RVH’s brand in partnership with the hospital Foundation, while deepening engagement with partners and the community RVH serves. With the launch of RVH’s new strategic plan ‘Vitally You’, Moore’s expertise in communications will be invaluable to RVH’s continued success of achieving its purpose – making life better, with the care you need, close to home.
“I’m so pleased to be returning as the Chief Communications Officer and Vice President, Communications and Engagement at such an important time as RVH looks toward a future as a regional academic health sciences centre,” says Moore. “This is an exciting time of change for RVH as the new strategic plan ‘Vitally You’ sets out a strong commitment that world-class care belongs right here in Simcoe Muskoka. RVH has an important reputation as both a regional and community-based hospital that provides exceptional and compassionate care. I look forward to supporting patients, families, the community and Team RVH as we transform care in our region.”
Moore holds a Bachelor of Arts in Political Science from the University of Western Ontario. She is also a graduate of Humber College’s post-graduate program in public relations.