Pizza Pizza announced the launch of their new Super Plant Pizza this week, offering their first plant-based protein options in response to the growing demand for more plant-based and environmentally responsible options.
The new Super Plant Pizza, announced on June 24, includes plant-based pepperoni, plant-based chorizo crumble, mozzarella cheese and tomato sauce. Customers can also swap the mozzarella for dairy-free vegan cheese at no additional cost. The pizza is available on any crust, including their newest cauliflower crust option, which includes 2 servings of vegetables in each crust and is both vegan and gluten free. The new plant-based toppings are a customizable option that customers can add on any pizza and they will be available in all traditional Pizza Pizza restaurants across Canada.
“The pizza landscape in Canada is continuously evolving and we have always been an innovation leader at the forefront,” said Paul Goddard, CEO of Pizza Pizza. “The launch of the Super Plant Pizza with our plant-based protein options is an exciting moment in our brand history and one that we are very proud of. We will continue to create flexible options to suit all dietary preferences as we look to the future.”
The plant-based protein options are available through partnerships with Yves Veggie Cuisine for the plant-based pepperoni and with Field Roast Grain Meat Co. for the plant-based chorizo crumble. Alyssa Huggins, vice president of marketing for Pizza Pizza, said that the two brands’ innovation and reputation for creating flavourful products made them the company’s first choice when researching partners for the new plant-based toppings.
“Over the past year, we have been working hard to understand our customers more deeply; one of the key elements we heard from their feedback was flexible options to suit any dietary preference,” Huggins said. “We heard them loud and clear and this launch speaks directly to that.”