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Muskoka Resident Receives Visa Grant And Coaching From IFundWomen Program

Visa awarded ten Canadian women entrepreneurs funding through grants,
along with resources and mentorship through IFundWomen to grow and expand their businesses.

Aimee Sloggett from Port Carling said she is so excited to share that the news that “Wink and Wave|, her mobile spa business has been selected as a recipient. When Aimee received an e-mail from her cousin on International Women’s Day she jumped on the opportunity right away.

Last week, Visa Canada announced the recipients of its inaugural She’s Next Grant Program in Canada to boost and empower women entrepreneurship. As an extension of Visa’s global She’s Next Grant Program, ten Canadian women entrepreneurs received a grant of $10,000 CAD and one-year business coaching through IFundWomen to support, grow and expand their businesses.

“After such a challenging year, we are honored to be awarded this $10K grant and one-year coaching membership on IFundWomen that will help drive our business growth.” said Aimee Sloggett, Founder of Wink and Wave who services the Muskoka region.

The funding will go towards staffing and operating costs and preparing for when they can open and operate again. Sloggett had thoughts multiple times to close the business and is renting out her house to keep the business alive. 

COVID-19 has highlighted the need to support Canadian small businesses now more than ever, as most (67 per cent) say that 2020 was a challenge and that their business is still recovering. This is especially true for women entrepreneurs, who pre-pandemic, were outpacing men in starting their own businesses. Now they are taking nearly twice as long compared to their male counterparts to recover.

Despite the challenges, women entrepreneurs remain optimistic, while working hard to keep their doors open. Visa’s Back to Business Study: 2021 Women’s Edition revealed that 60 per cent of women-owned Canadian small businesses took measures to adapt to challenges presented by COVID-19, with 30 per cent offering contactless payments and 12 per cent offering alternative payment solutions, like installments.

Additionally, according to another recent Visa survey, 48 per cent of women entrepreneurs indicated a grant would be helpful for near-term survival or growth. The She’s Next Grant Program recipients span diverse industries from textiles, education and food & beverage, to professional services, beauty and wellness, each offering innovative solutions and products:

Since March 2020, through its global She’s Next Grant Program, Visa has awarded over a quarter of a million dollars in grants and coaching memberships to women across the globe. In Canada, Visa furthers its commitment by way of its extended Canadian grant program, and with initiatives like the Visa Canada Small Business Hub which has programs and solutions to support small businesses in driving efficiency and sales through the acceptance of digital payments and the expansion of businesses online.

Click Here to visit the Wink and Wave website You can support the business by making an online retail purchase, buy a gift card or pre-book an appointment for a future service.