Giant Tiger Stores Limited announced today a new collaboration with Kids Help Phone to create a pink shirt to spread awareness for Anti-Bullying Day. The custom shirt is now available in select Giant Tiger stores and online at GiantTiger.com, with 100% of the proceeds donated to Kids Help Phone to support e-mental health services.
Kids Help Phone is Canada’s only 24/7 e-mental health service offering young people free, confidential support in English and French. As the country’s virtual care expert, Kids Help Phone offers millions of youth support in any moment of need, through phone, text, and online services. No feeling is too big or too small. People of Canada can connect any time at KidsHelpPhone.ca
“Giant Tiger is committed to helping youth across Canada access mental health support services and is proud to partner with Kids Help Phone to create an exclusive pink shirt,” said Patrick Cadieux, General Manager Marketing, Giant Tiger Stores Limited. “Each shirt comes with a detachable Kids Help Phone contact card that can be shared or saved for future use. The unique feature ensures that our charitable merchandise campaigns can further access to youth mental health support. This is just one of the tangible ways that Giant Tiger stores and customers are creating positive change in the communities we call home.”
“We are grateful to Giant Tiger for their ongoing support raising awareness and funds for youth mental health. The exclusive pink shirt shines a light on the issue of bullying and offers a moment of education for young people and caring adults” says Jenny Yuen, Senior Vice President, National Partnerships, Kids Help Phone. “Thank you for your ongoing partnership.”
Since 2004, Giant Tiger has donated over $280,000 to support the development and delivery of Kids Help Phone’s services including crisis response texting, professional counselling, Crisis Text Line, Live Chat counselling, and Peer-to-Peer programs across the country.
For more information on Kids Help Phone and the custom-designed shirts, please visit www.gianttiger.com/pages/event-anti-bullying-day