As part of BMO’s longstanding commitment to support the financial progress of women-owned businesses, its #WraptheGood campaign is back and better than ever with festive wrapping paper and a decorative ornament that doubles as ad space for women-owned businesses. Available at select BMO branches and participating small businesses across North America, the program helps put more products from these businesses under the tree this holiday season. This year, the initiative is being expanded to include businesses in both Quebec and the United States.
The colourful paper features images of dozens of gifts, and new this year is “The Shoppable Ornament,” a tree decoration in the form of a miniature catalogue. Its pages highlight hundreds of different products from participating businesses, accompanied by a QR code linking to their website’s product page for purchase. The catalogue’s final page drives to a full Pinterest board enabling consumers to interactively explore more gift ideas from all participating vendors. The paper will be distributed at select BMO branches and participating women-owned businesses, and the ornament will be on display at select BMO locations.
“The #WrapTheGood program once again demonstrates BMO’s commitment to ensuring that women-owned businesses, which are crucial to the communities we serve, are presented with every opportunity to succeed,” said Mike Bonner, Head, Canadian Business Banking, BMO. “From drops in revenue to job loss, women and women-owned businesses were hit hard by the pandemic; this is why initiatives like #WrapTheGood are so essential. The extension of last year’s campaign is yet another example of BMO’s commitment to ensuring these businesses are set up to succeed and make real financial progress.”
#WrapTheGood is another way BMO is proving its commitment to women-owned businesses through programs including the BMO Celebrating Women Grant Program, which in February will announce $150,000 in grants for 12 women-owned businesses to accelerate their growth.
Women-owned businesses featured in this year’s gift guide include The Villij, Yukon Soaps and Kind Laundry. The campaign serves as a timely reminder to shop women-owned businesses and support small businesses while they continue to recover this holiday season.
The #WraptheGood program was conceived by BMO and its creative agency, FCB Canada.